:root {
  --ink: #1c1c1a;
  --paper: #ffffff;
  --muted: #77766f;
  --soft: #5f5e59;
  --line: #d3d1ca;
  --page: 1440px;
  --gutter: clamp(22px, 4.5vw, 72px);
  --space: clamp(90px, 12vw, 170px);
  --sans: "Helvetica Neue", Helvetica, Arial, sans-serif;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: var(--sans);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

a {
  color: inherit;
  text-decoration: none;
}

p,
h1,
h2,
h3 {
  margin: 0;
}

figure {
  margin: 0;
}

ul {
  margin: 0;
  padding: 0;
  list-style: none;
}

a:focus-visible {
  outline: 1px solid currentColor;
  outline-offset: 5px;
}

.skip-link {
  position: fixed;
  z-index: 10;
  top: 12px;
  left: 12px;
  padding: 8px 10px;
  border: 1px solid var(--line);
  background: var(--paper);
  font-size: 13px;
  transform: translateY(-160%);
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header,
.hero,
.statement,
.services,
.work,
.process,
.why,
.about,
.contact,
.site-footer {
  width: min(100%, var(--page));
  margin-inline: auto;
  padding-inline: var(--gutter);
}

.site-header {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  min-height: 82px;
  font-size: 13px;
}

.brand {
  display: inline-flex;
  gap: 6px;
  align-items: center;
  font-size: 18px;
  font-weight: 600;
  letter-spacing: -0.035em;
}

.brand__mark {
  display: block;
  width: 36px;
  height: 18px;
  object-fit: contain;
}

.site-nav {
  display: flex;
  gap: clamp(18px, 2.2vw, 34px);
  align-items: center;
}

.site-nav a,
.contact__links a,
.site-footer a {
  transition: opacity 150ms ease;
}

.site-nav a:hover,
.contact__links a:hover,
.site-footer a:hover {
  opacity: 0.55;
}

.label {
  color: var(--muted);
  font-size: 12px;
  line-height: 1.4;
}

/* Buttons */

.button-row {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
}

.button {
  display: inline-flex;
  justify-content: space-between;
  gap: 22px;
  align-items: center;
  min-width: clamp(190px, 17vw, 230px);
  padding: 15px 17px;
  border: 1px solid var(--ink);
  font-size: clamp(13px, 1.05vw, 15px);
  line-height: 1.2;
  transition:
    color 150ms ease,
    background-color 150ms ease;
}

.button:hover {
  color: var(--paper);
  background: var(--ink);
}

.button--solid {
  color: var(--paper);
  background: var(--ink);
}

.button--solid:hover {
  color: var(--ink);
  background: var(--paper);
}

/* Hero */

.hero {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: clamp(60px, 9vh, 110px);
  min-height: calc(100svh - 82px);
  padding-top: clamp(64px, 9vh, 116px);
  padding-bottom: clamp(42px, 7vh, 78px);
  border-top: 1px solid var(--line);
}

.hero__head {
  display: grid;
  gap: clamp(26px, 3.4vw, 46px);
}

.hero h1 {
  max-width: 1240px;
  font-size: clamp(46px, 7.6vw, 116px);
  font-weight: 400;
  line-height: 0.92;
  letter-spacing: -0.07em;
}

.hero__foot {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: clamp(40px, 6vw, 96px);
  align-items: end;
}

.hero__copy {
  max-width: 620px;
  font-size: clamp(17px, 1.4vw, 21px);
  line-height: 1.5;
  letter-spacing: -0.02em;
}

.hero__foot .button-row {
  flex-direction: column;
}

/* Statement strip */

.statement {
  padding-top: clamp(56px, 7vw, 104px);
  padding-bottom: clamp(56px, 7vw, 104px);
  border-top: 1px solid var(--line);
}

.statement__text {
  max-width: 1100px;
  font-size: clamp(30px, 4.2vw, 62px);
  line-height: 1.06;
  letter-spacing: -0.05em;
}

/* Shared section intro */

.section-intro {
  display: grid;
  grid-template-columns: minmax(150px, 0.42fr) minmax(0, 1.58fr);
  gap: var(--gutter);
  margin-bottom: clamp(60px, 8vw, 110px);
}

.section-intro h2 {
  max-width: 900px;
  font-size: clamp(34px, 4.4vw, 64px);
  font-weight: 400;
  line-height: 1.06;
  letter-spacing: -0.052em;
}

/* What we do */

.services,
.work,
.process,
.why,
.about,
.contact {
  padding-top: var(--space);
  padding-bottom: var(--space);
  border-top: 1px solid var(--line);
}

.services__grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: var(--gutter);
  padding-top: clamp(36px, 5vw, 64px);
  border-top: 1px solid var(--line);
}

.services__grid h3,
.process__steps h3 {
  margin-top: 18px;
  font-size: clamp(23px, 2.1vw, 32px);
  font-weight: 400;
  line-height: 1.12;
  letter-spacing: -0.045em;
}

.services__grid article > p:last-child,
.process__steps article > p:last-child {
  max-width: 470px;
  margin-top: 18px;
  color: var(--soft);
  font-size: clamp(16px, 1.3vw, 19px);
  line-height: 1.5;
  letter-spacing: -0.015em;
}

.services__audience {
  margin-top: clamp(48px, 6vw, 84px);
  padding-top: 20px;
  border-top: 1px solid var(--line);
  color: var(--muted);
  font-size: clamp(15px, 1.2vw, 18px);
  line-height: 1.5;
  letter-spacing: -0.015em;
}

/* Delivered work */

.metrics {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: clamp(40px, 4vw, 60px) var(--gutter);
  padding-top: clamp(36px, 5vw, 64px);
  border-top: 1px solid var(--line);
}

.metric__value {
  font-size: clamp(30px, 3.2vw, 48px);
  line-height: 1.02;
  letter-spacing: -0.05em;
}

.metric__copy {
  max-width: 280px;
  margin-top: 16px;
  color: var(--soft);
  font-size: clamp(14px, 1.1vw, 17px);
  line-height: 1.5;
  letter-spacing: -0.015em;
}

.work__figure {
  margin-top: clamp(70px, 9vw, 130px);
  padding-top: clamp(32px, 4vw, 56px);
  border-top: 1px solid var(--line);
}

.work__image {
  display: block;
  width: 100%;
  height: auto;
  aspect-ratio: 16 / 7;
  object-fit: cover;
}

.work__caption {
  padding-top: 18px;
  border-top: 1px solid var(--line);
  color: var(--muted);
  font-size: 11px;
  line-height: 1.4;
}

.work__note {
  max-width: 620px;
  margin-top: clamp(40px, 5vw, 70px);
  color: var(--muted);
  font-size: clamp(14px, 1.1vw, 16px);
  line-height: 1.5;
  letter-spacing: -0.01em;
}

/* How it works */

.process__steps {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: var(--gutter);
  padding-top: clamp(36px, 5vw, 64px);
  border-top: 1px solid var(--line);
}

.process__number {
  color: var(--muted);
  font-size: 12px;
  line-height: 1.4;
}

/* Why AIM Labs */

.why {
  display: grid;
  grid-template-columns: minmax(150px, 0.42fr) minmax(0, 1.58fr);
  gap: var(--gutter);
}

.why__content {
  display: grid;
  gap: clamp(56px, 7vw, 96px);
}

.why__lead {
  display: grid;
  grid-template-columns: minmax(0, 1.3fr) minmax(250px, 0.7fr);
  gap: clamp(50px, 7vw, 100px);
  align-items: end;
}

.why h2 {
  font-size: clamp(38px, 4.9vw, 72px);
  font-weight: 400;
  line-height: 1;
  letter-spacing: -0.058em;
}

.why__lead > p {
  color: var(--soft);
  font-size: clamp(17px, 1.4vw, 21px);
  line-height: 1.5;
  letter-spacing: -0.015em;
}

.why__points {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: var(--gutter);
}

.why__points li {
  padding-top: 16px;
  border-top: 1px solid var(--line);
  font-size: clamp(15px, 1.25vw, 18px);
  line-height: 1.35;
  letter-spacing: -0.02em;
}

/* About */

.about {
  display: grid;
  grid-template-columns: minmax(150px, 0.42fr) minmax(0, 1.58fr);
  gap: var(--gutter);
}

.about__copy {
  max-width: 800px;
  font-size: clamp(18px, 1.6vw, 24px);
  line-height: 1.5;
  letter-spacing: -0.035em;
}

/* Contact */

.contact {
  display: grid;
  grid-template-columns: minmax(150px, 0.42fr) minmax(0, 1.58fr);
  gap: var(--gutter);
}

.contact__content {
  display: grid;
  gap: clamp(64px, 8vw, 110px);
}

.contact h2 {
  max-width: 900px;
  font-size: clamp(36px, 4.8vw, 72px);
  font-weight: 400;
  line-height: 1.02;
  letter-spacing: -0.055em;
}

.contact__lead > p {
  max-width: 620px;
  margin-top: clamp(26px, 3vw, 40px);
  color: var(--soft);
  font-size: clamp(17px, 1.4vw, 21px);
  line-height: 1.5;
  letter-spacing: -0.015em;
}

.contact__lead .button-row {
  margin-top: clamp(34px, 4vw, 52px);
}

.contact__links {
  display: grid;
  gap: 22px;
}

.contact__links a {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  align-items: center;
  padding-bottom: 12px;
  border-bottom: 1px solid var(--line);
  font-size: clamp(19px, 2.3vw, 34px);
  letter-spacing: -0.035em;
}

.contact__channel {
  display: inline-flex;
  gap: 14px;
  align-items: center;
  margin-left: auto;
  color: var(--muted);
  font-size: clamp(13px, 1.15vw, 17px);
  letter-spacing: 0;
  white-space: nowrap;
}

/* Arrow */

.arrow-icon {
  position: relative;
  display: block;
  flex: 0 0 auto;
  width: 0.62em;
  height: 0.62em;
  margin-right: 0.08em;
  border-top: 1px solid currentColor;
  border-right: 1px solid currentColor;
}

.arrow-icon::after {
  position: absolute;
  top: -1px;
  right: -1px;
  width: 0.88em;
  height: 1px;
  background: currentColor;
  content: "";
  transform: rotate(-45deg);
  transform-origin: right center;
}

/* Footer */

.site-footer {
  display: grid;
  grid-template-columns: 1fr auto auto;
  gap: 36px;
  align-items: center;
  min-height: 94px;
  border-top: 1px solid var(--line);
  color: var(--muted);
  font-size: 12px;
}

@media (max-width: 960px) {
  .metrics {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .why__points {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .process__steps {
    grid-template-columns: 1fr;
    gap: 44px;
  }
}

@media (max-width: 760px) {
  .site-header {
    min-height: 70px;
  }

  .brand {
    font-size: 16px;
  }

  .brand__mark {
    width: 30px;
    height: 15px;
  }

  .site-nav {
    gap: 16px;
  }

  .hero {
    min-height: auto;
    padding-top: 60px;
    padding-bottom: 60px;
  }

  .hero h1 {
    font-size: clamp(40px, 11vw, 62px);
    letter-spacing: -0.055em;
  }

  .hero h1 br {
    display: none;
  }

  .hero__foot {
    grid-template-columns: 1fr;
    gap: 40px;
  }

  .hero__foot .button-row {
    flex-direction: row;
  }

  .button {
    flex: 1 1 auto;
    min-width: 0;
  }

  .statement__text br {
    display: none;
  }

  .section-intro,
  .why,
  .about,
  .contact {
    grid-template-columns: 1fr;
  }

  .section-intro {
    gap: 28px;
    margin-bottom: 56px;
  }

  .why,
  .about,
  .contact {
    gap: 42px;
  }

  .services__grid,
  .metrics,
  .why__points,
  .why__lead {
    grid-template-columns: 1fr;
  }

  .services__grid {
    gap: 52px;
  }

  .metrics {
    gap: 44px;
  }

  .why__lead {
    gap: 32px;
    align-items: start;
  }

  .why__points {
    gap: 20px;
  }

  .work__image {
    aspect-ratio: auto;
  }

  .site-footer {
    grid-template-columns: 1fr;
    gap: 10px;
    padding-top: 30px;
    padding-bottom: 30px;
  }
}

@media (max-width: 420px) {
  .hero__foot .button-row {
    flex-direction: column;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    transition-duration: 0.01ms !important;
  }
}